Why NBA teams are adopting blockchain technology and cryptocurrency – The Athletic


The pedigree of NBA owners has shifted from local businessmen to technology entrepreneurs, with the top of the NBA landscape more closely representing Silicon Valley than Main Street America. Over the last five years, Microsoft’s Steve Ballmer, TIBCO Software founder Vivek Ranadivé and, most recently, Alibaba’s Joseph Tsai have taken the reins as NBA owners, quickly making technology a focus of NBA franchises. Amidst this ownership renaissance, a question looms as to what degree emerging technologies, like blockchain technology and cryptocurrency, will be adopted in the NBA.

When he purchased the Sacramento Kings in 2013, Ranadivé set out to build a franchise centered around technology. He and his colleagues incorporated emerging technology into the team’s new arena, the Golden 1 Center, which opened in 2016. Instead of merely focusing on architectural design, the cornerstone of the Golden 1 Center is a 6,000 square foot in-arena data and command center…

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